Nokia is really a massive company, there is no arguing this, however the manufacturer has had the ability to build relationships its community of customers and designers effectively since joining Home windows Phone (and just before this too). Getting together with clients and also the community generally, may it be through social networking or perhaps hosting designed occasions, is a vital task but Nokia is among individuals companies that is simple to approach, regardless of what you are.
An extremely detailed interview with Carla Eid, Global Mind of Social Engagement and Advocacy, over on Nokia Conversations discloses the "7 super rules of engagement" the teams under Eid follow:
- We uncover and get involved with relevant conversations.
- We reward individuals who create wonderful things using their Nokias by featuring and increasing their content.
- We give people the chance to try out the most recent Nokia items through device tests.
- We inspire our community to become creative with creative content and challenges on Instagram, Vine, Twitter, Facebook and Nokia Conversations.
- We take people from the community to key occasions all over the world for example MWC, Nokia World, CES and Social Networking Week.
- We build real associations through many years of community management on social networking, telephone, email and more importantly, one-to-one!
- We offer our community with use of Nokia employees, from R&D to Product Managers to Marketing.
It's vital Nokia takes the above mentioned approach when confronted with its community, due to the fact feedback (both good and negative) is invaluable when getting together with customers, instead of simply delivering product bulletins and departing no room for anybody to obtain their say. Something which strikes us when attending occasions Nokia exists at may be the enthusiasm employees have, in addition to how friendly they're when confronted with customers, the press (writers) or perhaps designers.
It is the small things.
In addition to posting bulletins and general communications between both the organization and also the community, numerous projects have released through the years, enabling the city to obtain involved and win some awesome awards. Nokia even enables you to definitely test drive a Lumia Home windows Phone, just just in case you want to help make your own mind up without concentrating on reviews, advice and support from organizations. Then you've the variety of photography contests running, helping customers get the most from their Home windows Phone and it is camera abilities.
"We're more personal, more giving and understanding. We amplify and showcase the very best of their efforts and encourage budding talent. Creating a community needs time to work, so we have associations which go back so far as eight years within the Nokia Connects community."
Searching towards the future, Nokia Connects will goal to make the most of new channels and the ways to communicate with the city. Using the purchase by Microsoft still in mid-air, we are certainly wishing this is a thing that moves across using the hardware division, if the deal eventually become completed.
We strongly urge you to definitely browse the interview entirely over on Nokia conversations. Perhaps you have contacted Nokia by any means? If that's the case, how was your experience?
Source: Nokia Conversations
52 mins ago Jan. 28, 2014 - 7:50 AM PST
We might be one step nearer to understanding what the rumored Android-powered Nokia Normandy phone is. Because of the relatively reliable @evleaks, the Normandy hardware shares many components with Nokia’s Lumia 520, a minimal-cost Home windows Phone that’s showing to become popular for Microsoft’s platform. When the leaked specifications are correct, Normandy could be easily listed within the $50 to $99 range, otherwise even lower.
The twin-SIM support and comparatively meager hardware further support my believed that the Normandy will supplant Nokia’s Asha type of entry-level mobile phones. Many are questioning if Microsoft allows Nokia to produce an Android-based device — Microsoft is going to close on the $7.2 billion acquisition of Nokia’s products business — however i think Microsoft wants this phone released.
Why? The Asha type of mobile phone models meets a particular need — the reduced-finish market where there's room for sales growth, however it lacks in another: Support for Microsoft applications and services. By utilizing Android because the base for Normandy, Microsoft can take advantage of their software designed for Android to obtain first-time smartphone proprietors using Microsoft applications and services. When these individuals will be ready to step up to and including more capable device, they are able to migrate to some Lumia phone running Home windows Phone.
I really possess a Lumia 520 I selected one up for $40 unlocked and without contract. It lacks a 4G radio but Home windows Phone itself runs very well around the device. Actually, the woking platform has always carried out good on lesser hardware, that has some wondering why Microsoft would even need Android within the Normandy.
My suspicion is the fact that Home windows Phone is going to be “scaling up” a little later this season and can require more capable hardware for any good experience. In the April Build event, I be prepared to learn more particulars about this as Home windows Phone, Home windows RT and Home windows 8.1 gain in commonality in code and APIs, needing more horsepower inside a phone. In the event that happens, the Normandy running on Android using these specifications will work better.
Customer content originates from Gigaom Research, bridging the space between breaking news and lengthy-tail research. Visit any one of our reviews to find out more and subscribe.
- What went down in mobile within the 4th-quarter 2013 The month of january 2014
- Gigaom Research forecasts for 2014 December 2013
- Significant mobile developments in the third quarter 2013 October 2013
Likely to update for that application known as Cinemagraph available now that enables the consumer to export the press produced through the application with the camera from the mobile phone it's on. Using the original discharge of Cinemagraph, customers could share their moving-image masterpieces using the ecosystem produced for that application itself. With this particular release, the application is opened up up to and including a lot more free system.
This update towards the Nokia-made application also leads to another upgrades, one of these dedicated to performance enhancements. This application moved quick from the beginning, but because it is with every release, this update leads to a noticable difference within the code from beginning to end. Below you will find the SAVE screen before update hit.
NOTE: You may have that, per our overview of Nokia Lumia 920, there have been methods for getting these Presen files out should you really set proper effort into it, but this is actually the very first time Nokia provides the saving with the application itself, upright.
Another bit increase in this release - Cinemagraph 4. - is location data, given a bump for much better integration with Nokia Storyteller. So even while Nokia provides the lengthy-looked forward to method to keep your media from their network, they provide up an excellent incentive to remain. If you would like your Presen files to have their location data, if you wish to create a map famous your masterpieces, you will still wish to stick inside Storyteller - or with Nokia Reminiscences, should you please.
Another bit that may help you stay inside Storyteller is always that should you safe a Presen from Cinemagraph, the only method to share it as being a Presen would be to send it for your PC with Bluetooth or perhaps a USB cable. Delivering a Presen saved from Cinemagraph with an email results for the reason that file being re-saved like a Digital. Make using the transport!
- Category: Business
24 Jan 2014
Nokia is placed to produce its new core procedures like a particularly more powerful company, after offloading its loss-making phone division to Microsoft inside a transaction likely to be completed by late March. Regardless, in last year's final quarter the operating profit from the Finnish company fell lacking analysts' anticipation, compelling Nokia to dive by nine percent around the New You are able to Stock Market on Thursday.
Neglecting the phone division, the revenue of Nokia fell by 20 percent to three.5 billion pounds and operating profit excluding non-recurring products by 39 percent to 408 million pounds between October and December.
Regardless of the pending purchase from the phone division, Nokia faces numerous challenges.
Competition within the networking clients are a minimum of as callous as with the cell phone sector, with rivals not always following exactly the same rules. European firms have frequently punished China's Huawei for underpricing its network equipment with the aid of financing supplied by the condition of China.
“The year 2013 was historic. We required within the network business and made the decision to market our products business. Once the purchase from the products business continues to be completed, we is constantly develop our procedures from the firmer footing,” Nokia's interim leader Timo Ihamuotila claims.
From the 11 billion euro revenue recorded by Nokia Solutions and Systems (NSN) this past year, roughly half is due to the sales of network equipment and half to services.
Started 2 yrs ago, the modification in Nokia's focus has shown useful. This past year, NSN seems to possess outstripped its lengthy-term rival Ericsson in relative profitability. Ericsson, however, isn't scheduled to write its 4th-quarter interim result until next Thursday.
It's also historic how rapidly Nokia handled to wreck its cell phone business. After posting annual profits of seven,588 million pounds in 2007, this past year the division recorded deficits of 520 million pounds.
The choice to adopt Microsoft's operating-system because the platform for Nokia's mobile phones would be a mistake. Yet, the actual causes of Nokia's worries originate from the miscalculations of Nokia professionals and board people years back.
The purchase from the phone division to Microsoft won't have an impressive impact on the Finnish economy as lengthy because the jobs moved towards the American software behemoth stay in Finland. Considering the deficits published through the phone business, however, it appears inevitable that Microsoft must slash costs. Nokia has moved a number of its non-core product functions to Asia.
“The mood in the organization is mainly expectant. People going to be used by Microsoft are awaiting the finalisation from the transaction and also the proceed to their new employer.”
“Meanwhile, the folks remaining on Nokia's payroll are awaiting the launch from the new procedures,” describes Ihamuotila.
Petri Sajari – HS
Aleksi Teivainen – HT
© HELSINGIN SANOMAT
Photo: Sari Gustafsson / Lehtikuva
"Year-on-year decline." Individuals are words that no business anticipates posting in the earnings reviews, but regrettably we have seen them printed generally on Nokia's quarterly claims. Though there has been a couple of good and the bad, battling profits and purchasers happen to be an over-all concern for any very long time, and regrettably this quarter's earnings report did little to assuage our worries Nokia offered 600,000 less Lumias compared to previous quarter. Since Microsoft's purchase of Nokia's products and services division is nearly complete, a lot of our focus has switched to the way the merger will modify the Lumia selection of Home windows Phones. A level bigger mystery right now, however, is exactly what Microsoft will choose related to the relaxation of Nokia's phones -- namely, the Cell Phone division, featuring its the business's fundamental featurephones and also the Asha selection of advanced featurephones, none which run Home windows Phone.
Soon after Microsoft introduced its intent to get the phone maker, Nokia was adamant the division wasn't going anywhere it's "substantial global achieve ... along with a strong subscriber base,Inch however in emerging marketplaces like India and China, it faces intense competition from completely functional smartphone platforms for the same cost. A whole lot worse, once we learned in yesterday's report, sales out of this division were flat -- and because the competition will get heavier, it is going to worsen, not better. Could it be worthwhile for Microsoft to test saving a selection of mobile phone models that do not feature Home windows Phone OS? Or will it be preferable to push lower-finish Lumia products to cater to another billion smartphone customers?
We have seen several companies make huge moves to compete in emerging marketplaces, where a difference of $10 or $20 may have a significant impact.
In yesterday's report, Nokia mentioned: "Our Cell Phones internet sales were impacted by competitive industry dynamics, including intense smartphone competition at progressively lower cost points and intense competition in the low finish in our product portfolio." Quite simply, an increase of cheap Android and Opera OS products is which makes it hard for Nokia's lower-finish products to stay relevant in very competitive nations like India and China.
The Ashas, which bridge the divide between featurephones and mobile phones, vary from $70 to $100 however, Android products such as the Universe Pocket cost around $85 within the same marketplaces and provide similar specs having a much wider number of applications. Opera OS products such as the ZTE Open are actually readily available for around $75. Heck, the Lumia 520, which utilizes the Home windows Phone platform, costs roughly just like an Asha.
We have seen several companies make huge moves to compete in emerging marketplaces, where a difference of $10 or $20 may have a significant impact. Regrettably, what this means is it's a lot more hard for the Asha selection to compete today than only a couple years back once they were first introduced. At that time, the idea was seem -- should you provide a featurephone with wise capabilities just like a developer platform, texting/email, social media and so forth, the clients can come. However nowadays, as other platforms like Android and Opera start to achieve emerging marketplaces for the similar prices, designers tight on incentive to pay attention to making applications for Asha items, and customers will end up more reluctant to purchase in to the ecosystem.
There's still a spot for the easiest of phones. The $20 Nokia 105, for example, is really a fundamental candybar phone that provides a couple of nice extra supplies like Radio, torch and (on top of that) month-lengthy battery existence. But how about the $85 Nokia 301 (pictured above), that provides a camera, HSPA connectivity and Mail for Exchange? What about the $160, aluminum-clad Nokia 515? We are not too sure there's a spot for them within the a long time. It's fantastic to determine lots of variety within the low finish, however these mobile phone models will not have the ability to stay afloat inside a ocean of similarly listed phones which have more abilities.
These mobile phone models will not have the ability to stay afloat inside a ocean of similarly listed phones which have more abilities.
Nokia claims that featurephones will not go away under Microsoft's reign, and everything underneath the Cell Phone umbrella continues on. But outdoors from the Nokia 105, we simply aren't seeing how selling a featurephone which costs greater than $60 is sensible -- and when Microsoft continues the Asha selection, it would need to add much more functionality to be able to contend with phones that boast full smartphone platforms. This is when a tool such as the oft-rumored Normandy would play a fascinating role, becasue it is apparently an Asha-class phone that includes a forked form of Android. However, Microsoft might not be so interested in Nokia starting the telephone for your very reason.
No matter what goes on towards the Normandy ultimately, we doubt it'll have a lot of an impact on Microsoft's finish goal -- to assist Home windows Phone blossom and also be. A good option to achieve that at this time is within emerging marketplaces, where it's finally becoming affordable to obtain a smartphone. Nokia produced lots of momentum with low-finish mobile phones such as the Lumia 520, which Softpedia claims was the very best-selling Home windows device on the planet in September. Microsoft should make the most of individuals achievements rather than concentrating on items that deter from the objective.